UpScaler alumnus Anapaya is expanding its presence in the Benelux region and growing its local team – another step in the international development of the Swiss cybersecurity company.
For a scale-up, entering a new market is one thing. Building a sustainable position there is another. Especially in B2B markets, local expertise, customer relationships and a strong partner network can make the difference between simply being present and actually gaining traction.
Anapaya’s expansion is a good example of an important scaling principle: international growth often requires building capabilities closer to customers.
This is also a key question in the UpScaler programme: Which structures, people and partnerships does a company need to turn international ambitions into repeatable growth?
Congratulations to the Anapaya team on this next step!